Home sellers
Pricing, preparation, marketing, negotiation and a realistic look at what you may net from a traditional sale.
I help Phoenix-area homeowners understand what their property is worth, what it may take to sell, and whether a traditional listing, an as-is sale or another option makes the most sense for their situation.

I’m Sergio Norzagaray, a licensed Arizona real estate professional with HomeSmart and a longtime real-estate investor. My experience includes traditional home sales, investment properties, off-market transactions, renovations, rentals and homes that need a more creative selling strategy.
That background helps me look beyond a suggested list price. I consider property condition, likely buyer concerns, repairs that may or may not be worth making, estimated selling costs, timing and the practical issues that can affect whether a transaction actually closes.
I have been involved in more than 500 real estate transactions and have worked through inherited properties, homes needing major repairs, distressed situations, fix-and-flip projects and straightforward move-in-ready sales. The goal is simple: give you enough information to make a decision based on your property, your timeline and your priorities.
For some properties, listing on the open market is the strongest path. For others, selling as-is or considering a cash option may be more practical. I help you compare the likely price, selling costs, preparation, timing and certainty attached to each path.
If you are still deciding, start with my cash offer vs. listing guide. If the home needs work, see what selling as-is can mean in practice.
“The highest headline number is not always the strongest result. What matters is what you are likely to net, the work required to get there and whether the option fits your timeline.”
Pricing, preparation, marketing, negotiation and a realistic look at what you may net from a traditional sale.
Guidance for inherited properties, homes needing repairs and owners who want to compare listing with a simpler sale.
Help evaluating condition, value, repair risk, offer terms and how a property fits your longer-term goals.
My work has taken me across Phoenix and surrounding Arizona communities, including North Central Phoenix, Glendale and Scottsdale. Every property is different, but many seller concerns repeat: condition, repairs, timing, uncertainty and how much money will actually be left after the sale.
That is why I focus on explaining the tradeoffs instead of pushing every homeowner toward the same solution. You can also read my inherited-home guide or review the home-value process if you are still in the research stage.
My Arizona real-estate activity and professional background are also represented across established real-estate and professional platforms.
Realtor.com profile
Zillow profile
Homes.com profile
LinkedIn profile

For my family, a home is more than an address. It is where life happens and where many of our most important memories are made.
That is why I treat every move with care. Whether your sale is exciting, complicated or both, I will listen first, explain the available choices and help you understand the next step.
I serve Phoenix and surrounding communities with particular familiarity across central and north Phoenix. I work with homeowners planning a traditional sale, properties needing repairs, inherited homes, buyers and investors.
You do not need to know which path you want before calling. Start with the property and what you are trying to accomplish, and we can work from there.
Tell me what you are trying to accomplish. I’ll help you understand the available paths and the tradeoffs before you commit to one.
Compare My Selling Options